AILit Framework
Empowering Learners in an Age of AI
15k+ Downloads in 80+ Countries
Duration: 3 Months, 2025
Key Contributions
Design Management
Brand Guidelines
Art Direction
Publication Design
Social Assets
Custom Graphics
Backstory
AILit framework is a joint initiative of the European Commission and the Organization for Economic Cooperation and Development (OECD), developed with support from Code.org and leading global experts. The framework clarifies AI literacy outcomes for learners, empowering them for an age of AI.
A New Vision Needs a Bold Voice
AILit is driven by a bold and urgent vision: empowering educators to confidently teach with and about AI. This vision required clear, actionable values that can guide everything from the design of the publication to the distribution channels
A Color Palette Driven by Values
The AI Literacy Framework champions inclusive learning for people of all ages, genders, and backgrounds, ensuring everyone can participate in the future of work and benefit from AI. Blue, a color shared by all three partner organizations and a symbol of inclusivity, was chosen as the core brand color.
Visualizing a Future
How do we depict students engaging with AI when it's not yet common practice in schools? This question inspired a rich collection of visual imagery, blending real photos and illustrations, to help learning designers, educators, policymakers, and education leaders envision what an AI-literate world could look like. I led the art direction on the visuals.
Illustration Credits: Abiyasa Abhiguna
Framework in Print
AI literacy concepts can be complex, so this publication was designed to make them not only digestible but also engaging for teachers, policymakers, learning designers, and education leaders. The layouts are free-flowing and approachable, with visuals used strategically to spotlight what students need to know and be able to do in the age of AI.
Landing Page as a Key Access Point
The primary access point for users is a dedicated, streamlined website that hosts the AI Literacy Framework. By providing a separate space, the framework gains a stronger brand presence and a distinct identity, making it easier to promote and distribute the publication to its intended audiences.
Socials
Impact
Though still in draft, the framework has gained remarkable traction purely through word of mouth and shareable content. From the World Economic Forum mentions to thousands of user adaptations, its reach reflects the strength of its quality and human-centered design.
